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POTF - Episode #2 "Building an Audience"

2012-07-08T05:46:47Z

Enjoy watching Episode #2 of the webseries "Piece of the Fame: Rockstar Social Media Marketing," hosted by "Piece of the Fame" author Jaunique Sealey. This episode, entitled "Using Social Media to Build an Audience" gives an overview of the audience-building process outlined in "Piece of the Fame" - of course in the same fun and quirky way that we like to present things here at POTF. And, if you're looking for that chart that Jaunique mentions, it's right here below!

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POTF Episode #1 - "What Is Social Media?"

2012-06-27T05:31:33Z

Enjoy the very first webisode of "Piece of the Fame: Rockstar Social Media," titled "What Is Social Media?" As the term "social media" starts to become saturated, we at Piece of the Fame thought that the best place to start was a general discussion of the concept so that we all begin on the same page. Have fun watching! New episodes are publicly available on Mondays, but are released as a private viewing link to the mailing list the prior Thursday. So, if you like what you see, make sure to sign up!

"Red Tails" Movie - This is How You Market a Film!

2012-02-02T10:55:10Z

I swear that it was providence that brought the release date of Red Tails and its associated marketing campaign so close to the release date for Piece of the Fame: Rockstar Social Media Marketing for Everyone to Ignite Your Business, Career and Personal Brand. I don't know how many pieces of the campaign touched you personally, but if you put it all together, you have an incredible blueprint for your own marketing efforts, very much in line with my recommendations in my book. To date, RedTails, the film that no one thought would succeed, has grossed $41 Million at the box office. I attribute this to absolutely incredible marketing savvy.

If you haven't had a chance to pick up Piece of the Fame yet, you should, but I'll try to pull out the relevant parts so that we're on the same page for this discussion.

If you're thinking of launching a project, of whatever nature, you should be thinking of these components:

1. Specifically target your audience. George Lucas was very direct about who he was targeting his film towards and the market that he was intending to support the movie. His appeal was very specific to the African-American audience, with an implicit challenge to demonstrate the power of their consumption dollars at the box office.

2. Go grassroots. In addition to the television and mass media blitz with the quotes in USA Today, expressing George Lucas' fear that if "Red Tails" wasn't successful, Hollywood would never make another big budget movie (appealing to our fear), there were posts all over Facebook, and non-stop mass emails propagating and reinforcing the same messaging (my mother received 3).

The image that follows is a post from one of my FB Friends, with their own statement of the Red Tails story (not the movie plot story, but the production challenges story) and a personal appeal to go see the film. This is POWERFUL stuff.

The stuff that marketing dreams are made of...which leads to my 3rd point.

3. Give people tools to tell your story. Television, Facebook and email weren't the only elements of the Red Tails campaign.

Did you know about www.TeamRedTails.com? This website serves as a hub for all things needed to evangelize the film for a base of supporters. There are wallpapers to post on Facebook and Twitter, there are intimate video pleas for support and additional behind the scenes content and statements from the cast. Team RedTails allowed you to "take the pledge" to support the movie opening weekend, promising not only to attend, but bring your family, friends and church members. This is the concept of the buy-in before the critical launch that is so important to the initial success of a project.

If you're interested in how to best leverage social media and the tools of the Internet to launch a project against certain odds, Red Tails should truly be the case study you reference.

Welcome to Piece of the Fame!

2012-02-02T08:08:21Z

This is only fitting to be my first blog post at my brand spanking new website. I am overjoyed to announce that my very first book (or my second, or my third, depending how you know me) is live and available on Amazon.com. Maybe it's a major endeavor to write and publish a book, but if you knew the story of how I got here, you'd really understand the sense of accomplishment I feel, having done what I set out to do against the most immeasurable of obstacles. To make things fair to those reading, many of whom are meeting me for the first time, and likely even more who know me already and are giving me the courtesy of their time in reading my thoughts, I figured I'd give you the story of how I came to write this book.

First, I left my position at Atom Digital at the end of November, 2011. I knew that the only thing that made sense for me at this point was to hang my consulting shingle at the top of 2012, but that just didn't seem like enough. See, for the preceding 4 years at UMG working in digital strategy, and the past year working with Lady Gaga, Greyson Chance, Mindless Behavior, Mary J Blige for a bit, Willow Smith for a second, launching the digital "Gaga's Workshop" campaign for Barneys New York, spending days and days meeting with startup CEO's, VC's, and tech gurus, I had just collected way too much knowledge to file it away, only to be brought out for special occasions. People need what I know, all people and not just musicians. I realized that, and as such, I decided that I would spend December writing a book. My objective was to neatly organize all that I knew, discovered, practiced and learned about social media marketing and brand development into a nice paperback...in less than 60 days. That's right, I made the decision on Sunday, December 3rd, 2011 to write the book, sitting in the middle of church. My intended publication date was February 1, 2012.

[ Read more at JauniqueSealey.com ]